Joshua Howard Luellen born February 2, , [1] professionally known as Southside , or by his stage name Sizzle also known as Southside on da Track , is an American record producer, songwriter and rapper. Southside gained recognition in the hip hop industry for producing songs for prominent artists across the American hip hop sphere. In , Southside and fellow label-mate Lex Luger , established their production and songwriting team Mafia , where Southside currently is at the helm of the group. Southside grew up in the Southside region of Atlanta, Georgia. It was around his mid-teenage years that Southside decided to start take music production as a serious career path. Southside's first major release was the song "Fuck the Club Up," which appeared on Waka Flocka's debut album Flockaveli. He has since worked with artists such as Rick Ross , B. The song sparked controversy when producer Rico Beats was asked to modify Southside's instrumental for the final version of the song. Southside wasn't notified of the changes, which led to the two producers exchanging threats over Twitter. Throughout the early s, Southside's productions have been featured on numerous mixtapes.
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Our editorial content is not influenced by any commissions we receive. Then he brought that same vibe to other stars, while continually expanding his pallette. We caught up with Southside in Los Angeles to learn how he got his start, what it took to build Mafia, and how he plans to take over the MC game in addition to the production world. Introduce yourself and what you do. I'm Southside.
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